Deutsche Grammophon launches new online platform DG Premium
Responding to demand for classical music experiences, Deutsche Grammophon have launched a new online platform – DG Premium – to feature brand-new events starring DG artists and other legends of the music world, including a new digital partnership with the Bayreuth Festival for the 2020 season.
Designed to connect audiences to great performances and keep music live, DG Premium will offer exclusive content to classical music fans and is focused on concert-length productions. Evolving from the popular bonus content site myDG, it will provide access to a compelling basic package of video and audio recordings – free of charge until at least the end of this year – for new subscribers and those already registered with myDG.
A key feature will be the option to purchase tickets via the site’s DG Stage portal for live-streamed events and presentations of outstanding audio-visual productions featuring stars from our family of artists. Dr Clemens Trautmann, President Deutsche Grammophon commented:
“Our aim in setting up DG Stage is to give our community of artists the widest possible reach and a tool that allows their live performances to be remunerated by their fanbase and other classical music lovers.”
DG Premium’s launch offer includes a rich selection of long-form videos, a Discovery tool providing access to 120 recordings that represent the Yellow Label’s long and varied history, and an intriguing music puzzle game. The menu of DG Premium videos, to be updated frequently, includes a selection of Deutsche Grammophon’s pioneering “Moment Musical” virtual concerts from the Pierre Boulez Saal and Meistersaal in Berlin; exceptional Yellow Lounge club nights; outstanding performances by the Berliner Philharmoniker; documentaries about Daniil Trifonov and Mirga Gražinytė-Tyla; and special events such as Deutsche Grammophon’s 120th-Anniversary Concert at Beijing’s Forbidden City.
