You’ve got your music ready to share with the world, but how do you make sure it gets noticed on YouTube? That’s where SEO comes in. Optimizing videos on the platform requires more than just creating content and placing keywords.
In this beginner’s guide, we’ll walk you through the basics of Search Engine Optimization explicitly tailored for musicians. With these easy-to-follow tips, you’ll be on your way to ranking high on YouTube and reaching more fans than ever before.
#1. Use Specific Keywords to Your Genre
Keywords are the heart of any optimization strategy. Many users look for music through YouTube’s search engine. So, you must choose specific keywords relevant to your songs or music genre to attract the right audience on the platform.
You can use Google Keyword Planner, VidIQ, TubeBuddy, or YouTube’s autocomplete features to find popular keywords related to your music genre. Target long-tail keywords that accurately describe your music style, influences, and content.
Use these keywords naturally in your video titles, descriptions, tags, and channel metadata. For example, if you’re a pop singer-songwriter, using keywords like “singer-songwriter,” “pop ballad,” or specific song titles within your genre can improve video SEO.
#2. Optimize Your Music Channel
While you optimize your video content, you should also polish your channel. Make it look professional, appealing, and informative for your audience. Don’t forget to add specific keywords to help YouTube understand your channel.
First of all, choose your channel name. You can take it from your real name or other names that can set you apart from competitors. It’s also essential to make your channel name memorable and eye-catching.
Then, write a compelling channel description that clearly communicates your music style and what viewers can expect. You can add additional information, such as your social media accounts. Lastly, use high-quality visuals for your banner and profile picture.
#3. Stay Consistent Producing Quality Content
Consistency is key to gathering followers and maintaining loyalty on YouTube. By consistently producing quality content, you keep your audience engaged and coming back for more.
You should regularly upload musical content. If possible, try various content on your channel, for example, animated music videos, covers, behind-the-scenes content, vlogs, or any other content that resonates with your audience.
Also, consider creating authentic content that differentiates your channel from others. You can do music mashups, pop-rock covers, real busking, or any ideas you find interesting.
#4. Optimize Your Video Titles with Keywords
Add relevant keywords that accurately describe your video content. This strategy allows YouTube to understand what your videos are about and improves their visibility in search results.
Try using the front-load keyword method, where you place the most important keywords at the beginning of your video titles. Use descriptive language that accurately represents your video content while incorporating targeted keywords.
For example, if you create an original piece of an indie pop song, you can include the words ‘indie pop song’ followed by your song title. You can also be more descriptive by adding relevant information like “study song,” “working sing,” etc.
#5. Write Compelling Descriptions and Metadata
Compelling descriptions and metadata provide context for your videos. These elements are helpful not only for audiences but also for YouTube algorithms to crawl and understand your video.
Video descriptions should summarize your video’s content, include relevant keywords, and encourage engagement. Write a brief introduction of yourself and add additional information, such as your social media accounts.
Meanwhile, metadata refers to tags, categories, locations, and languages. Naturally, place your target keywords in descriptions and metadata. These elements ensure YouTube understands and categorizes your content for better search visibility.
#6. Create Eye-Catching Thumbnails
Thumbnails are the first thing YouTube users see when browsing videos. To win viewers and attract clicks, creating eye-catching thumbnails is essential.
A visually appealing thumbnail that accurately represents your video content can significantly increase clicks and engagement. Design thumbnails that feature clear, high-quality images. Add bold, legible text and vibrant colors to make your thumbnails stand out.
Establish a consistent style or branding for your thumbnails to create a cohesive look across your channel. You may need several attempts to find your signature thumbnail look. So, experiment with different designs and monitor their performance to find the best one.
#7. Promote Your Videos
Active promotion is powerful in driving viewers and expanding your audience reach. Leverage your social media accounts like Instagram, TikTok, Twitter, and relevant online communities to promote your content.
For example, post an Instagram Story featuring snippets of your song. Add a link to your YouTube video along with a CTA to encourage viewers to click. You should make similar content on other social media platforms.
Takeaway
Mastering the basics of video SEO helps you amplify your online visibility and connect with a broader audience on YouTube. Practice researching and using specific keywords related to your music genre and content for better visibility.
Moreover, stay connected with your viewers. Like or reply to their comments to create meaningful engagement and loyal listeners on the platform. More importantly, produce quality content consistently to help you climb the ranks in search results.
