If you’re an aspiring pianist, you probably know how hard it is to establish a concrete fanbase for yourself and your music. With the music industry constantly undergoing changes, it can be hard to stay on people’s radar. To get your music on the charts, you need to target the right audience, make good music, and have a solid promotional strategy in place.
To have a solid promotional strategy, it is integral for you to be aware of how you can reach out to your target audience most efficiently. One great solution to this is to take advantage of all the digital trends in this day and age and hop onto the online marketing bandwagon. While your piano sonata music might give off a classic vibe, it doesn’t hurt to try out some contemporary promotion tactics to raise your fanbase.
Here are some foolproof ways to promote your piano sonata album and songs online as a budding musician:
1. Start up a website
If you’re planning out a digital marketing campaign, the first thing you need to do is start up a prominent online presence. And the first step in that is to create your own website dedicated to your music. Your website will be an integral part of your brand image as it will serve as your online portfolio, the basis for your story, and the selling point for your latest album.
Make sure your website is attractive and user-friendly. You can use online website builders like Renderforest or Wix to create your website from scratch and add your own personalizations to it. Add imagery and options that you know your fans will appreciate. This can range from images and video clips of yourself playing your piano, a page about your story and your inspiration, or even a short addition on what your music represents.
Once your website is ready, you can actively share it with your audience and potential fans.
2. Set up an online pre-order option
If you already have a set fanbase for your music, odds are they’re going to want to get their hands on your album before it hits the market. So why not give them the opportunity by offering an online pre-order option?
This is something you can easily set up on your newly created website. Plan out and set up a pre-order option on your website that fans can easily find on your homepage. This will let you track how many people are clicking on your website and purchasing your album. It will also allow you to add call-to-action buttons in any interviews or pre-release videos you create.
3. Design an album cover that matches your aesthetic
A good cover acts as a visual gateway to your music and tells your fans about the kind of artist you are. If you’ve released music before, it is a good way to stay on brand and add a signature touch that people can recognize as yours.
If you’re worried about how to create a good looking album cover that resonates with your musical identity, look no further. With online design tools like PosterMyWall, you can get free access to a wide range of design templates to make the design process smoother.
All you need to do is hop onto the PosterMyWall album cover maker tool, pick your design of choice, and add your own personal touches to make it yours. Add your album name to the top of the cover to make it visible and clear. Choose the right font to go with the vibe of your music.
4. Tell your fans the story behind your music
As an artist, you always have a story behind each song you write and record. So why not let your promotion efforts tell it?
Ask yourself the following questions about your music:
What inspired you to write this album?
Was it in response to a significant event in your life?
What are the main ideas behind your music?
How does each song on the album relate to your story?
Once you’ve figured out the answers to all of these, push your thoughts out into your promotional strategy. Fans love it when musicians have a story to tell behind their music. It makes them seem more relatable and approachable.
You can also use your life stories to add a personal touch to your album and continue to tell this story through interviews, social media, and radio shows in small tidbits until the album itself is released.
Making it big as a pianist can be a challenging task, especially when you’re trying to locate the right audience for your music. With these 5 simple hacks, you can market your music the right way and have your fans count down the days until that monumental album release.
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