‘Think music, think Furtados’ would be an apt description of the music house of Furtados, headquartered in the heart of Mumbai. Established in 1865, Furtados has always been in the vanguard in the field of Western music education and knowledge in India. From print music to digital equipment, having a complete spectrum of musical instruments in the Western and Indian categories, Furtados has evolved into a one-stop shop for the music-oriented, be it the beginner-student, the tutor or the virtuoso. At the core of Furtados’ business motto is ‘Trusted Service’. In a pan-India customer survey conducted in the metros and other major cities, three factors characterized Furtados’ services – Quality, Reliability and Trust. Furtados has grown into a household name in music in Mumbai, Mangalore, Pune, Delhi, Bangalore and Goa, and is a familiar name to almost all musicians across the country. Its growing stature in the field has seen the organization spread its roots throughout the country, through a growing retail network and over 350 dealer outlets. Furtados has re-invented itself from a family-managed to a professionally-managed business enterprise, to meet the challenges and demands of the times. This has led to the creation of a new retail enterprise run by a team of professionals. Under the able direction of brand-building experts, the organization recently underwent a vigorous brand-building exercise, culminating in a new logo and tag line, ‘because you love music’, strongly asserting its position as a complete music provider, solutions included. The management and sales team at Furtados truly believe in the new positioning, that they exist for the music-lover, at every step of their musical journey.